Identity and voice
Branding
We build identities to be used, not to be presented. That means a system with enough range for the places it will actually appear, and guidelines short enough that people read them.
- How we price it
- Fixed price by scope. Usually four to eight weeks alongside or ahead of a site build.
- Who it suits
- Right for companies whose product has moved on but whose brand has not caught up.
In detail
Positioning, identity and a voice that survives contact with a real website, real ads, and a real sales deck.
A brand book that only works on a poster is a liability. Most of your identity gets seen at sixteen pixels tall in a browser tab, in a table of search results, or on a slide someone made in a hurry. We design for that first.
Positioning and messaging
What you do, who for, and why it is different, written in sentences you could say out loud on a call. We work this out with your team rather than presenting it to them, because you have to be willing to use it.
Identity system
Wordmark, symbol where one is warranted, a type scale, a colour system with contrast already checked, and a layout grid. Everything is tested at the sizes it will really be used at.
Guidelines people read
Short, specific, with examples of what is wrong as well as what is right. Delivered as a live web page rather than a hundred-page PDF nobody can find.
Deliverables
What is included.
Positioning and messaging
What you do, who for, and why it is different, in language your sales team will actually use.
Wordmark and identity
A mark designed to work at sixteen pixels as well as it works at sixteen metres.
Type and colour system
A scale and palette with contrast ratios checked, so the brand and the accessibility audit agree with each other.
Brand guidelines
Short, specific and published as a web page, with examples of misuse as well as correct use.
Launch assets
Social profiles, deck template, email signature and favicon set, so the rollout is not a scramble.
Other services
Webflow website
A fast, accessible marketing site built in Webflow, with a CMS your team can genuinely use on a Tuesday afternoon without calling us.
UX/UI design
Structure before surface. We work out what the site has to do and who it has to do it for, then design every screen it needs.
Ongoing support
We stay on to build the new pages, fix the odd thing, and tell you every quarter what the numbers are actually saying.
