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Research and interface

UX/UI design

Design that starts with a wireframe and a conversation, not a mood board. We map the journeys that matter, design the templates that carry them, and hand over a system that holds together when someone else extends it.

How we price it
Priced by stage. Discovery is quoted separately so you can stop after it if the answer changes.
Who it suits
Right for products and sites where the structure is the problem, not the paint.

In detail

Structure before surface. We work out what the site has to do and who it has to do it for, then design every screen it needs.

Most redesign briefs arrive as a list of things people dislike about the current site. Useful, but it is a symptom list. Our first job is to find out what the site is actually failing to do.

Discovery

We read the analytics properly, talk to the people who answer your sales enquiries, and look at what your customers type into search before they land on you. It usually takes a week and it usually changes the sitemap.

Wireframes in grey

We design structure with no colour and no photography, because that is the only way to have an honest argument about hierarchy. Once the shape is agreed, surface design goes quickly.

Interface design

Every unique template, at desktop and mobile, including the states that get skipped: empty collections, long headlines, form errors, loading. These are where designs break in production, so we draw them.

A system, not a stack of pages

You get a component library with type scale, spacing, colour tokens and states documented. When you add a page next year without us, it will still look like your site.

Deliverables

What is included.

  1. Discovery and interviews

    Analytics review, stakeholder interviews and a look at what your customers search before they find you.

  2. Wireframes

    Grey-box layouts for every unique page, so structure gets settled before anyone falls in love with a colour.

  3. Interface design

    Full visual design at desktop and mobile, including empty, error and loading states.

  4. Design system

    Type scale, spacing, colour tokens and component states, documented for whoever extends it next.

  5. Prototypes

    Clickable flows for anything complicated enough to be worth testing before it gets built.

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