Web design and development studio
OrangeOrange designs and builds Webflow sites for brands that have outgrown their template. Strategy, interface, build, and the support to keep it moving long after launch day.
What we do
We keep a deliberately short list. Every project runs through the same four disciplines, and we would rather be genuinely good at these than passable at twelve.
See how each one worksDesign and build
A fast, accessible marketing site built in Webflow, with a CMS your team can genuinely use on a Tuesday afternoon without calling us.
Research and interface
Structure before surface. We work out what the site has to do and who it has to do it for, then design every screen it needs.
Identity and voice
Positioning, identity and a voice that survives contact with a real website, real ads, and a real sales deck.
After launch
We stay on to build the new pages, fix the odd thing, and tell you every quarter what the numbers are actually saying.
Selected work
A small portfolio on purpose. Each one has a write-up covering the brief, the decisions we made, and what the client was left holding.
Read the case studiesEvery page change went through an engineer. We moved the whole site into Webflow and gave it back to the people who write the words.
A complicated business model made legible to councils, investors and residents on the same page.
Six hotels with distinct personalities, sharing one system that keeps each of them feeling like itself.
In their words
The useful review is the one you get six months later, when the novelty has worn off and someone has been editing the site every week.
We stopped filing tickets to change a headline. That sounds small until you realise it was costing us three weeks every time we wanted to test a message.
Priya Nandakumar
Head of marketingRavel
They spent two weeks making us write one sentence about what we do. It was uncomfortable and it turned out to be the most valuable part of the whole project.
Jonas Vikaune
Managing directorNordlys
Two of us run six hotel websites now. Before this we ran six and it was all we did. The difference is that everything boring is edited in one place.
Elena Marsh
Marketing managerPalegrove
The handover was the part that surprised us. Documentation we actually use, and they answered questions for a fortnight afterwards without invoicing for it.
Dr Amelie Okonkwo
Chief medical officerSundial
Next step
Two ways in. Send the brief and we will reply with a considered scope and a number, or book half an hour and talk it through first. Either is fine.
How a project runs
You always know which stage we are in, what we owe you next, and what we need back from you. Dates move sometimes. The order never does.
01
We read your analytics, talk to the people who sell your product, and work out what the site has to do. You get a written brief with the sitemap, the messaging hierarchy and a scope we both sign off before anyone opens a design tool.
1 to 2 weeks
02
Wireframes first, in grey, so we argue about structure before colour. Then full interface design for every unique template, plus mobile, plus the empty and error states people forget until launch week.
2 to 4 weeks
03
We build in Webflow with a proper class system and a CMS your team can read. Interactions get added last and only where they earn their place. You see staging from the first day of this stage, not the last.
2 to 4 weeks
04
Redirects mapped from your old URLs, metadata checked page by page, analytics and forms tested with real submissions. We deploy, then we sit with your team and hand over the keys properly.
1 week
05
New pages, new campaigns, fixes, and a quarterly look at what the numbers are telling us. Retained or hourly, cancel whenever. The site stays yours either way.
Monthly, ongoing
Writing
What we have learned shipping Webflow sites for teams who have to live with them afterwards.
Read everythingMost Webflow projects rot because classes are named after what things look like. Here is the convention we use instead, and the three rules that keep it intact.
Colour ends arguments prematurely. Designing structure in greyscale forces the conversation you actually need to have, and it makes the visual stage faster.
A hundred-page PDF is a monument, not a tool. What actually keeps a brand consistent is a short document, published where people work, showing misuse alongside correct use.
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